The 5 Best Reasons to Consider SIP for Your Small Business

top 5 reasons to use sip trunkingEvery small business is unique and each faces its own set of technical challenges. When it comes to business communications, many are choosing to move away from inflexible, legacy telephone networks and toward SIP trunking. Here are five great reasons that you should consider doing the same.

What is SIP Trunking?

SIP trunking is a Voice Over IP (VoIP) standard that stands for Session Initiation Protocol. It enables unified voice and data communications through an IP PBX system. Customers who use SIP trucking are able to forgo traditional analog lines and PRIs. Instead, SIP enables the combination of voice and data services over a single internet connection to create one, less expensive, and easier to manage network.

Here’s why small businesses find it attractive:

1. Significantly Lower Costs

SIP trunking can reduce communication costs by more than 60%. There are many ways that SIP trunking contributes to this cost savings, most notably through the elimination of expensive PRI lines and most long distance costs.

2. SIP Trunking is Scalable

SIP trunks are sold in channels. Each channel handles one incoming our outgoing call. Unlike PRI lines, which are sold in groups of 23, you can purchase SIP channels, on-demand, in any quantity that you like, allowing you to easily scale up or down as your business needs change.

3. It Works With Your Existing Network and PBX

If you already have a broadband internet connection, you likely have all of the infrastructure you need to get started with SIP. There’s no need for a secondary network. If your PBX is IP enabled, it will work with SIP. If it isn’t, all you need is an inexpensive piece of hardware called an Analog Telephone Adapter (ATA).

4. It is Easy to Manage

You don’t need to be a telecommunications expert to install and use SIP trunking. The best solutions provide an easy to use control-panel and simple instructions for configuring your PBX.

5. SIP Supports Disaster Recovery

The most reputable SIP trunking providers use redundant, Tier-1 networks. This means that in the event of a disaster, calls can be handled through an un-impacted network. Additionally, calls can be easily forwarded to other locations if a weather event or other emergency prevents employees from reaching the office.

It’s no wonder that Infonetics has predicted that SIP trunking will be a 8 billion dollar industry by 2018. For small businesses, the advantages are many and the barriers are few.


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