The telecommunications landscape for business is shifting away from traditional telephone lines and PRI contracts to Voice over Internet Protocol (VoIP). There are many ways to deploy VoIP, but SIP has emerged as one of the most popular. (You can read more about the differences between SIP and VoIP in this past post.) In fact, the analyst firm, Infonetics, projects that 58% of business will use SIP by 2015. Businesses are embracing the technology because with SIP trunking, VoIP is easy, affordable and reliable. Let’s take a closer look.
Many businesses don’t have a ton of technical expertise on staff and fewer still have telecommunications experts in house. Fortunately, SIP trunking is easy to deploy and maintain. The best systems provide online control panels for adding or removing trunks along with configuration guides for a variety of IP-PBX solutions and analog telephony adapters for legacy PBX systems. SIP trunks should take no more than a few minutes to set up. In case something unexpected comes up, choose a SIP provider that will help walk you through your deployment and answer any future questions.
VoIP with SIP trunking benefits the budget in a number of ways. First, SIP trunks can be sold in increments of one, meaning you can purchase exactly the number your business needs and scale up as you grow. If you choose an unlimited SIP trunk, most calls within the United States and parts of Canada do not result in long distance charges. This both lowers your communications costs and makes them more predictable. Set up costs are generally minimal. Additionally, some SIP trunking services work well with a number of free, open source PBX solutions, further reducing the cost of your entire communications infrastructure.
Part of the reason that SIP trunking has seen such a dramatic increase in popularity is that reliability has improved steadily over the years. Several factors contribute to reliability however, so be sure to consider; the carrier tier of your SIP trunking provider and the amount of internet bandwidth you need to support your voice and data needs. You also want to ensure that your router has QoS (Quality of Service) enabled to prioritize voice traffic. It is also a good idea to test the SIP trunking service with your ISP and PBX prior to committing to a vendor. If you address these factors, you can be confident that your SIP trunking VoIP solution will be reliable, with great voice quality.
If you are looking to update your organization’s communications tools, it makes sense to consider SIP and join the many businesses that are already enjoying the benefits.