Savvy businesses are increasingly turning to SIP trunking for their communications needs. A SIP service provider brings a method of delivering telephone and other unified communications services over the Internet.
Businesses can connect with customers that have SIP enabled private branch exchange (IP-PBX) solutions. SIP utilizes both Voice over Internet Protocol (VoIP) and Session Initiation Protocol (SIP), and it replaces traditional telephone lines or PRI (Primary Rate Interface).
This solution allows companies to keep their legacy PBX equipment. They can also take advantage of lower telecom costs.
While many companies recognize there are red flags when choosing a SIP service they aren’t sure how to pick the best partner for their communications needs.
This guide will help any business choose the best:
1. Recognize What Is At Stake
Some business owners and entrepreneurs are so invested in strictly digital solutions they miss the importance of phone service. While digital marketing, online stores, and communications have changed business one thing is still for sure:
People prefer to talk when it comes to making a purchase. A study by Harvard Business School points out the people talk faster than they type.
For immediate answers, buying, and customer service, a phone is a preferred method. Without the right service companies are risking revenue and customer retention rates.
61% of people believe that a phone call is essential when it comes to decision making.
Internal decision makers should recognize the value of consistent and reliable phone service when choosing a SIP service provider.
2. Check the SLA’s of Your SIP Service Provider
Not every service for business requires an SLA. But when it comes to guaranteeing uptime and a connection to business clients, why would companies take a risk?
SIP service providers that can’t supply advantageous uptime guarantees aren’t an asset. A business should be able to receive cost savings as well as high-quality service with SIP.
That’s where an SLA comes in. If a prospective company cannot supply one there are other businesses that can.
Further, the SLA should be highly advantageous to any client. Look for SLA’s that include a guarantee of 99.999% uptime.
3. Understand the Network
Redundancy is key when assuring a solid phone service. Businesses should ask questions about their potential service provider’s network.
Some SIP providers may sell solutions that include only a Tier-2 or Tier-3 network. They may outline the benefits and cost savings of this approach.
Unfortunately, anything less than a Tier-1 network is not sufficient to guarantee business voice connections. The network infrastructure will likely tie into a service provider’s SLA capabilities.
There is no reason to risk it. Businesses can achieve great cost savings and support with a Tier-1 network.
This network type offers the infrastructure and redundancy companies require.
4. Client Testimonials
In any business, it is important to get an idea of your service provider’s past performance. A quality SIP service provider should be able to provide a track record of success.
Client testimonials and reviews allow companies the peace of mind required when choosing an essential business tool. A SIP provider should have experience, longevity, a history of cost savings, and high marks for customer service.
Without the benefit of testimonials or reviews, it is a mistake to change to the wrong SIP service provider. They may offer huge cost savings but the transition costs and headache aren’t worth the struggle.
92% of all people prefer earned media, or referrals when making a purchase choice. Businesses need to check the testimonials and track record to get the best value.
5. A Scalable Solution
One of the best benefits of SIP service is it’s scalable. Companies can adapt to their changing needs without being locked into a costly agreement.
In fact, a SIP service should bring cost savings because of this flexibility. But when making a choice about SIP each business needs to understand the fine print in a contract.
Not all SIP services are created the same. Some will allow the benefit of fast changes and flexibility.
Your company should be able to scale services in hours, not weeks or months. Part of the due diligence before making a choice is understanding how adaptable and flexible the service is.
6. The Full Benefits
Part of selecting a SIP service if understanding the ancillary benefits. Some companies find out too late that the tools they need are not included in the price.
Or worse, they find out their service provider won’t offer what they need.
When selecting a service provider they should have the capabilities to handle a company’s business communications needs. Whether these needs include text messaging, 411, conference calling, or call forwarding, each company is unique.
Selecting the ideal service may require some research. If your prospective service doesn’t have all the capabilities your business needs it is time to move on.
7. Bundled Service
There are always benefits to choosing service that can deliver high-quality support for different service needs. The same holds true for services that can expand and adapt to changing needs.
But companies do not have to get ISP services from their SIP provider. This is not essential.
If your service provider claims you can’t do one without the other it is time to move on.
8. Price and Value
Price is a major component when selecting SIP. But companies cannot make price the only factor when making a decision about their communications.
The risk is too great to gamble. Poor service, downtime, and limited capabilities will spell disaster for companies that need a solid communications infrastructure.
And what company can afford to gamble on their connection to customers?
Factor in price when choosing SIP. But factor in overall value as well.
Choosing the Best
Industry leaders in SIP allow all the benefits for companies that need expert support. Quality SIP service providers have the proven track record, support, and knowledge required to deliver high-level service and cost savings.
Choosing the best for SIP means using SIP.us.
SIP.us has the best-supported features, service, and reporting. We help businesses make the most of their communications choice.
Don’t wait. Come get started now and receive your free SIP trunk account in less than 60 seconds.