We have the pleasure of speaking to many people about how SIP trunking is transforming the business communications landscape. Although it is anything but new, many people are being exposed to SIP for the first time. We find that people usually have some preconceived notions about this approach to business voice. Some of them are accurate, others – well, not so much. Let’s take a minute to sort through the fact and fiction.
Fiction: Calls made over the internet sound terrible.
Fact: With the right software, hardware and internet connection, calls made using SIP trunking are indistinguishable from calls made over traditional telephone lines. Many people’s first experience with voice over the internet was with Skype or a similar consumer grade service. For many, the experience wasn’t always great. The good news is that SIP and Skype are not the same thing. Unlike Skype, quality SIP trunking services rely on tier-1 carrier networks to deliver calls. Business SIP clients also use QoS (Quality of Service) router settings to prioritize voice traffic over data traffic, reducing jitter and latency.
Fiction: Using the internet for business calls is risky.
Fact: In the event of severe weather or other problems that impact communications and power, SIP trunking can actually be a safer move for businesses than sticking with legacy telephone lines. This is because the best SIP service providers use redundant carrier networks and data centers. In the event of a disaster, a backup network is automatically deployed. Local disruptions in service will have little or no impact on your business. If you can’t get into the office, calls can be easily rerouted to other locations, home phones or mobile devices.
Fiction: You have to buy a new PBX to use SIP trunking.
Fact: Most businesses already have a PBX system that will work fine with SIP. Almost all PBX systems made in the last 7 – 10 years are already IP enabled. If your PBX has an Ethernet or data jack, it is likely good to go. Even if your PBX is older and is not SIP enabled, you can still use it for SIP trunking. You’ll simply need a small, inexpensive device called an analog telephone adapter (ATA). If you really want to cut your telecommunications costs, you can even use SIP trunking with one of the free, open source PBX software solutions that run on whatever hardware you choose.
Fiction: SIP trunking is so complicated that only people who know a lot about telecom can install and manage it.
Fact: Modern SIP trunking solutions come with easy to use control panels that make it possible for someone with very little knowledge of telecommunications to get SIP set up and to manage future moves, adds, and changes. It is smart, however, to choose a SIP trunking provider that offers support and assistance during the deployment and along the way in case anything unexpected pops up.
If you are considering a switch to SIP for your business, be sure to base your decision on facts, rather than misconceptions or outdated information. We’re happy to make it easy to trust the technology by providing a free trial to boost your confidence in the approach. There’s a lot to gain, so why not give it a shot?