small businesses love SIP trunkingThe demands on small business owners and startup founders are intense. Success requires careful attention to every detail and good decisions about how every hour is used and every dollar is spent. That’s why so many look for innovative ways to keep costs down while still providing the basic infrastructure necessary to get business done. When it comes to communications, SIP trunking represents an opportunity to get all of the unified communications features that big enterprises enjoy for a fraction of the cost. Here’s why startups and small businesses are adopting it in droves.

Lower Costs

We talk to leaders of small businesses and startups every day and they tell us that the number one reason they are considering SIP trunking is how much they can save vs. traditional telephone lines. In many cases, businesses can save 60% or more by choosing SIP because it eliminates the expensive carrier agreements ant long distance charges that go with them. SIP trunks are also more attractive because communications costs are predictable and anticipating monthly costs is crucial to businesses on a tight budget.


It’s hard to know what to expect from month to month when you are just starting a business or running a small one. Sometimes demand is low and you need to scale back, other times growth might happen more quickly than you predict. SIP is perfect in uncertain times because you can scale up or down on demand. This is a stark contrast to legacy telephone lines, which are sold only in blocks of 23. With SIP, which is sold one channel (or line) at a time, you can get (and pay for) only the exact number of channels you need at the moment.

Unlimited PBX Options

SIP trunks are compatible with a huge variety of PBX systems. If your business already has a PBX, it is probably SIP enabled. If it isn’t, it is easy and inexpensive to make it so with a device called an Analog Telephony Adapter (ATA). Another option is to choose one of the free, open source PBX software solutions in the market. Systems like Asterisk or FreeBPX come with many advanced communications features and can run on a regular computer.

Hassle-free Deployment and Administration

Not all SIP providers are created equally, so it is important to pick the right partner, but if you do, getting up and running with SIP should be painless. Look for a solution with an easy-to-use control panel that lets you add, subtract and manage your SIP channels. Make sure that adequate documentation is provided and that expert help is available if you need it.

Every business needs a decent phone system. Startups and small businesses need it to be inexpensive, easy to administer, reliable, and flexible. SIP trunking checks all of those boxes and more.

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