Whether you’re cold calling leads, getting in touch with a member of your team, or getting patched into a conference call with your top clients, chances are, your office telephone is a huge part of how you do business.
In fact, despite the popularity of email and social media, most business is still done over the phone.
However, if your current phone system isn’t working, you’ve likely already lost thousands of dollars in business.
How can you fix this? Enter SIP.
In this post, we’ll help you to answer the question, “What is SIP used for?”
We’ll also tell you where you can go to find quality SIP providers and services in your area.
Your business’s communication strategy is too important to ignore. Read on to learn more about how you can spend less time waiting for a call, reduce your number of dropped calls, and save serious cash when it comes to operating and communication expenses.
What Is SIP Used For?
Before we begin talking about a few of the many benefits of SIP, let’s first make sure you can answer the most basic question, “What is SIP used for?”
In a nutshell, SIP (or Session Initiation Protocol) is a procedure within VoIP (Voice over Internet Protocol) technology. The goal of SIP is to let you make video and voice calls to clients and employees from all over the world for free or for far less than you would need to pay with a standard telephone.
In order to set you up with SIP, your provider will provide you with your own SIP address.
Once you have that address, you’ll then get what’s called a “SIP Client,” which essentially is what lets you use SIP on your mobile phone, computer, and other devices you want to make calls from.
Of course, it goes without saying that your VoIP/SIP provider will take care of the initial installation/setup processes for you.
One thing that many people who want to make SIP a part of their business often overlook?
If you want to make and receive quality calls, you’ll need to make sure your current Internet connection actually has enough bandwidth to make it happen. Surprisingly, it isn’t the video calling feature that requires the most bandwidth — it’s actually the voice calls.
As a result, most people using SIP services get a DSL connection.
What Are The Benefits Of SIP?
Now that you can answer the question, “What is SIP used for?” let’s move on to talking about why so many businesses across all different industries have made it a part of their communication plan.
1. You’ll Save Serious Cash
Do you have a high volume of international clients? Do you work with clients that require you to frequently make long distance calls?
If so, you know that communication with them can get expensive — fast. You also know that often, the quality of these long distance calls can be fairly mediocre.
We’re willing to bet you’ve dealt with dropped calls, line static, and other standard telephone issues that end up costing you business.
SIP can help to change all of that.
This is because SIP “flips” international calls into local calls, so you can avoid those heavy international communication expenses. This is because you’re using the Internet to actually make these calls.
Initially, SIP services help to end the need for having both telephone and data network, meaning that you will no longer have to pay for both of these networks in order to streamline communication.
Instead, you can use one exclusive network to communicate with clients.
You can also say goodbye to having to purchase expensive telephone hardware and local gateways. Instead, when you want to expand your communication options, all you have to do with SIP is purchase more bandwidth.
2. You Don’t Need A 1-800 Number
Let’s be honest: when was the last time that you actually picked up the phone when a 1-800 number called you?
Your clients and leads likely aren’t going to answer you if you’re calling from a 1-800 number.
Luckily, thanks to SIP, your 1-800 number will be replaced by a local phone number instead. This will help to save you money and make your business look much more professional in the process.
3. Better Communication Technology
Tired of losing hours of valuable selling time setting up your phone system or dealing with problems in communication?
Thanks to SIP, those annoying mishaps and outages will be a thing of the past.
Remember that SIP services are text-based. This means that, as we mentioned above, you can consolidate everything onto a single network, and work instead on a peer-to-peer level.
Additionally, you can easily switch from making a standard telephone call to communicating over video with three or four of your co-workers or clients. This means that, even if the people you need to speak with are out of the office, they can be quickly patched into the call as long as they’re somewhere with Internet connection.
This allows your team members to have increased flexibility and will help to ensure that you don’t miss those important phone calls. However, you no longer have to spend hours sitting at your desk, waiting for that one crucial call to come in.
Finally, SIP is incredibly scalable. This means that you won’t pay for services that you don’t need in your current phase of business, but that, as your company grows, you can easily add more calling options.
Ready To Make SIP A Part Of Your Business?
Thanks to this post, you now can answer the question, “What is SIP used for?”
Additionally, you’re an expert on a few of the many benefits of SIP communication through VoIP calling.
However, it’s important to keep in mind that not all SIP services are created equal. The success that you’ll have and the level of service you’ll be provided with depends entirely on the specific company you choose to work with.
We want to be that company.
Spend some time on our website and blog to learn more about the communication services we have to offer.
When you’re ready, get in touch with us to streamline your communication, gain more flexibility, and grow your business with the help of SIP.